AI-Driven Content Creation Techniques

This course focuses on mastering AI-powered content strategy development, creating content that speaks directly to your audience, and planning and delivering content with purpose and precision. You will also develop a personalized, actionable strategy framework.

Course Description:

In today’s fast-changing marketing world, professionals face many challenges that constantly change how they do their jobs. Among these challenges, the rise of AI-powered content marketing is significant. As marketing increasingly relies on technology, knowing how to use AI in content marketing has become essential. This training aims to meet this need, giving marketing professionals the latest knowledge and skills.

Content marketing is a key part of any successful marketing plan. However, aligning content ideas with marketing goals and digital storytelling principles can be difficult. Traditional marketing methods may not work well in today’s fast-paced digital environment. Misalignment often leads to ineffective content strategies that don’t achieve the desired results. By learning how to align content with marketing goals through compelling digital storytelling, professionals can create more effective and engaging content that truly connects with their audience.

Course Learning Outcome:

By the end of this course, learners will be able to develop and implement a comprehensive content strategy that effectively aligns with marketing goals. They will acquire the skills to conceptualize content ideas, tailor content to customer preferences, optimize content delivery, and formulate actionable content strategy guidelines. This ensures that learners can create, distribute, and manage content that drives engagement and achieves strategic marketing objectives.

Learning Units:

Unit 1: Conceptualizing Content Ideas and Strategy

Analyze content concepts that align with marketing goals
Develop digital storyboards using AI within a content strategy framework

Unit 2: Understanding Customer Preferences and Requirements

Determine content needs by assessing customer and potential customer preferences with AI
Analyze and select the appropriate content types, styles and delivery methods for target

Unit 3: Content Delivery and Distribution

Evaluate and select optimal frequency for distributing marketing content to enhance
Analyze and select the most effective modes and processes for content

Unit 4: Content Strategy Guidelines

Formulate comprehensive guidelines for executing a content strategy

Course Objectives:

Addresses the critical need for marketing professionals to understand and use AI in content marketing. By gaining these skills, professionals can stay ahead in the competitive marketing landscape and create impactful content that resonates with their audience.

Master AI-Powered Content Strategy Development

Learn to develop effective content strategies using AI tools.

Create Content That Speaks Directly to Your Audience

Use AI to craft personalized, engaging content for your target audience.

Plan and Deliver Content with Purpose and Precision

Apply AI to plan and publish content strategically and consistently.

Develop a Personalized, Actionable Strategy Framework

Develop an actionable, AI-driven content framework tailored to your needs.

Final Assessment:

Written Assessment (WA-SAQ): 60 mins

Case Study (CS): 60 mins

Total: 120 mins (2 hours)

Course Code: TGS-2025053531
Content Strategy:
ICT-SNM-4004-1.1
Course Accreditation: WSQ
Training Duration: 16 Hours (2 Days)
Classroom Facilitation Hours: 14 Hours
Assessment: 2 Hours
Language: English
Certificate: Yes (SOA)

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AI-Driven Content Creation Techniques	Full Course Fee (before subsidies)	Singaporean 21 to 39 years old or PR SkillsFuture Funding baseline	SGP 40 & above 70% SkillsFuture Funding baseline	SME Sponsored SkillsFuture Enhanced Training Support for SMEs
Full Course Fee	$800.00	$800.00	$800.00	$800.00
SkillsFuture Funding	($0.00)	($400.00)	($560.00)	($560.00)
Total Nett Fee	$800.00	$400.00	$240.00	$240.00
GST (9% Full Course Fee)	$72.00			*Claimable absentee payroll 16 hours x 4.50= $72.00
Total Payable Fee	$872.00	$472.00 SkillsFuture Credits Eligible	$312.00 SkillsFuture Credits Eligible	$312.00

* Absentee payroll will only be applicable for weekday classes. For weekend sessions, the company must record overtime pay and clock-in through the HR system.

Full Course Fee

Course fee funding only applies to Singaporeans & PRs

$872

Baseline Funding: 50%

Remainder of course fees are SkillsFuture Credits & PSEA Eligible

$436

Baseline Funding: 70%

Remainder of course fees are SkillsFuture Credits & PSEA Eligible

$261.60

Baseline Funding: 50%

Cash only for the outstanding amount after WSQ subsidy.

$436

Target Audience:

This course is ideal for beginners, social media influencers, small business owners, and anyone wanting to enhance their smartphone photography and videography skills.

Beginners in Photography and Videography

Individuals who are new to photography and videography and want to learn how to create professional-looking content using their smartphones.

Small Business Owners

Entrepreneurs and small business owners who need to create high-quality visual content for marketing purposes without investing in expensive equipment.

Anyone Interested in Improving Smartphone Photography and Videography Skills

Hobbyists, students, or anyone passionate about photography and videography who wants to elevate their skills using the device they always have on hand—their smartphone.

Terms and Conditions:

Course fees subsidy is available for Singaporean Citizen aged 21-39 years old or Singapore PR 21 years old and above.
Course fees subsidy is available for Singapore Citizens aged 40 years old and above.
Course fees are SkillsFuture Credits Eligible. However, they are not eligible for Additional SkillsFuture Credit. (Mid-Career Support)
$30 refundable application fee is required.

Eligibility Requirement:

Minimum age: 21 years old
English Level: Minimum Grade C6
Minimum Education: Lower Secondary & above
English Proficiency: Able to speak, listen and read English at a level not lower than ES WSQ Workplace Literacy (WPL) Level 3
Students are required to bring their mobile devices or Laptops for the course. They may borrow one from the school if needed.

Get Started Now:

Unlock the potential of your smartphone to create stunning photography and videography. Enquire now for a no-obligation call with our Education Consultant today!